Journal of Advanced Research and Innovation
https://www.forschung.in/journals/index.php/jari
Forschungen-USJournal of Advanced Research and Innovation3049-0928Reframing Resistance: A Critical Discourse on I Am Malala as a Memoir of Gendered Activism, Identity Politics, and Global Iconicity
https://www.forschung.in/journals/index.php/jari/article/view/371
<p>In this research paper, I Am Malala, the memoir written by Malala Yousafzai and Christina Lamb, is treated as a witness to courage, identity, and action. Malala, born in Pakistan’s Swat Valley, was one of the world’s symbols for girls’ education after surviving a Taliban assassination attempt. It presents her progress from being a schoolgirl in a local place to an international icon. This viewed as the context of only academic and critical sources, this paper examines the structure and themes, and the genre specific traits of memoir while exploring how Malala’s personal story is implicated within global discussions on Islam, gender, and education. The article includes discussion surrounding its reception, cultural importance and symbolism both within and outside of Western setting. The analysis of this study of its features and impact demonstrates that I Am Malala is not only a literary product, but is also a tool of socio-political mobilization. Having come to an end, it concludes by validating the capacity of personal narrative to negate the effects of oppression and rally wide scale inclusion for woman’s rights and education all around the world.</p>Syed Yasmeen TajN. Ankanna
Copyright (c) 2025 Syed Yasmeen Taj, N. Ankanna
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2025-05-102025-05-101318பசுமை நூலக வடிவமைப்பின் அம்சங்கள் மற்றும் கூறுகள் குறித்த ஒரு ஆய்வு
https://www.forschung.in/journals/index.php/jari/article/view/372
<p>ஒப்பீட்டளவில் சமீபத்தில் உருவாகிய "பசுமை நூலகம்" அல்லது "நிலையான நூலகம்" நூலக வல்லுநர்களிடையே நாளுக்கு நாள் பிரபலமடைந்து வருகிறது. ஐக்கிய நாடுகளின் மேம்பாட்டுத் திட்டம் (UNDP), இந்திய பசுமை கட்டிட கவுன்சில் (IGBC) மற்றும் LEED (ஆற்றல் மற்றும் சுற்றுச்சூழல் வடிவமைப்பில் தலைமைத்துவம்) போன்ற முயற்சிகளும் இந்த ஆவணங்களில் விவாதிக்கப்பட்டுள்ளன. கூடுதலாக, இது பசுமை நூலகங்களின் சுருக்கம் மற்றும் அவற்றை உருவாக்குவதில் சமகால நூலகர்கள் வகிக்கும் பங்கு. பசுமை பிரச்சினைகள் மற்றும் கவலைகள் குறித்த சரியான மற்றும் தொடர்புடைய தகவல்களை வழங்குவதன் மூலம், நூலகங்கள் பசுமை இயக்கத்தின் மீதான வளர்ந்து வரும் முக்கியத்துவத்திற்கு பதிலளிக்கலாம் மற்றும் நிலைத்தன்மைக்கான மாதிரிகளாக செயல்படலாம்.</p>P. Arul JothiS. VinothaR. Suganthi
Copyright (c) 2025 P. Arul Jothi, S. Vinotha, R. Suganthi
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2025-05-102025-05-1013914Assessing the Role of Customer Service in Enhancing the Retail Banking Operations
https://www.forschung.in/journals/index.php/jari/article/view/373
<p>Against the backdrop of the active environment of retail banking, where the trend towards digitization is becoming increasingly high, and the expectations of customers are transforming significantly, the importance of customer service is studied in the given investigation. The primary aim is to evaluate to which extent responsiveness, customer satisfaction, operational efficiency, and perceived value as four service components play a role in customer loyalty and longstanding retention within the retail banking industry. The study has used Structural Equation Modelling to establish relationships by way of a 5-point likert scale questionnaire and industry statistics. The results showed that service responsiveness and customer satisfaction are major factors that determine loyalty compared to operational efficiency that has a much lower impact on loyalty. The perceived value also has its role. The model fits very well although suggestions are made to have better looking overall benefit of to the customer measuring tools. The study has recommends customer satisfaction, responsive service, and perception of value as the priorities of banks in enhancing the long-term relationship with customers and suggests that further examination should be done into the dimension of digital service and customized service.</p>Ranjith KumarH. Apoorva
Copyright (c) 2025 Ranjith Kumar, H. Apoorva
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2025-05-102025-05-10131522Determinants of Foreign Direct Investment in India
https://www.forschung.in/journals/index.php/jari/article/view/374
<p>Tamil Nadu wears the most urbanized state of India. Its manufacturing sector is well developed and factories in the country are also the most numerous in India, and the population of skilled workers in it is also the greatest. It has been in the lead, in the fields of automotive, engineering, research and development, health care, IT and IT enabled services, textiles, cotton, field, financial and leather industries. It is also one of the top destinations in India in terms of foreign direct investment as it records 7 percent of the total foreign direct investment made in India between 2011-2021. The state has also accommodation of manufacturing facilities of over 50 fortune 500 companies and is the top destination of Japanese and Korean investments in India. It has one of the leading automotive centers in its capital Chennai. Tamil Nadu is leading investment destination in India to the foreign investors on account of its developed infrastructure and network capability as also locational incentive which serves its already developed manufacturing eco system and exports too. The economy of Tamil Nadu revolves around the service industry, manufacturing industry as well as the agricultural sector. Totals of direct investments brought about by foreign investments to the state stand at 14.9 percent. Tamil Nadu registers the second-best nominal gross state domestic product in India with US $260 billion in 2019-2020. Majorly in this paper attention will be paid to the various sectors FDI inflows in India that comprise of Manufacturing, Construction, Financial Services, Miscellaneous, Retail and Wholesale trade, Telecommunication. Thus, an effort is made to determine the FDI inflows determinants in India in the past decade between 2011-12 and 2020-2021. Growth rate was also used by the researcher to ascertain the increments or declines of FDI in different sectors over the recent decade. </p>V. PremaR. Kalidoss
Copyright (c) 2025 V. Prema, R. Kalidoss
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2025-05-102025-05-10132330Significance of Women Characters in the Works of Arthur Miller
https://www.forschung.in/journals/index.php/jari/article/view/375
<p>Arthur Miller’s portrayal of women in his plays is multifaceted, reflecting both their agency and their struggles within patriarchal systems. His female characters often serve as critical forces that challenge societal norms, expose male flaws, and highlight the complexities of gender dynamics. Miller’s female characters embody a blend of masculinity and femininity, challenging traditional gender roles. Many female characters in Miller’s works are marginalized by their societal roles but resist through subtle or overt means. Miller uses his female characters to critique patriarchal systems.</p>R. Karthik
Copyright (c) 2025 R. Karthik
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2025-05-102025-05-10133135